Skip to content
Marketing & SEO

What is Sitemap?

Also known as: XML sitemap

A sitemap is an XML file listing the pages on a site that you want search engines to discover and crawl.

It does not make pages rank; it makes them findable, which matters most for newer sites and for product pages buried several clicks deep in a catalogue.

A good ecommerce sitemap updates automatically as products and categories are added or removed, and is submitted once to Google Search Console.

← All ecommerce terms