What is Social commerce?
Social commerce is selling that starts on a social platform — product discovery through Instagram, WhatsApp or similar, with the purchase completed either in-app or on a linked storefront.
It is the dominant entry route for small Indian sellers, because the audience and the trust already exist on the platform.
The common failure point is treating the social app as the order system. Chat apps have no cart, no stock tracking and no searchable order history, so the administrative load grows faster than the revenue does.