What is Storefront?
Also known as: Online store, Online shop
A storefront is the customer-facing website where your products are displayed and bought — your catalogue, product pages, cart and checkout.
A storefront is distinct from a marketplace listing: you control the branding, the pricing and the customer relationship, and you are responsible for bringing visitors to it.
On a hosted platform the storefront is generated from your product data, so adding a product creates its page, its metadata and its place in the sitemap without separate work.